I have a musician friend that had a fairly successful (locally) independent band from around 2008 to 2012.
I've talked to him a couple of time about the business side of it - when the band started they managed to create a nice community of people that liked their music, even before they released their first album. People would go to concerts and buy a lot of merchandise and their CDs and even vinils when they recorded and released their music.
He shared that with the popularization of streaming services, they lost a lot of their identity and this community lost a lot of force. At the same time, a lot more people were listening to their music (and still are), but the return to them was really low, both monetarily and in the sense of accomplishment of the band.
I've worked in a small consultancy where we'd use our personal phones to talk to clients - mainly using Whatsapp. It was hell, since there was no way I could get away from personal messages during work time and vice versa.
This would've been something nice to have at that time - I would be able to, without having two phones, have personal and work related Whatsapp numbers on seperate places (but still accessible when needed).
I've talked to him a couple of time about the business side of it - when the band started they managed to create a nice community of people that liked their music, even before they released their first album. People would go to concerts and buy a lot of merchandise and their CDs and even vinils when they recorded and released their music.
He shared that with the popularization of streaming services, they lost a lot of their identity and this community lost a lot of force. At the same time, a lot more people were listening to their music (and still are), but the return to them was really low, both monetarily and in the sense of accomplishment of the band.