It’s an open source commerce engine built in Node w. TypeScript. The domain is fairly easy to wrap your head around and the architecture and code quality are often praised.
The UX practices used on McMaster are most suitable for B2B sites.
If you were trying to sell beauty products to consumers with a landing page like theirs it likely wouldn't perform that well. You could, however, draw inspiration from McMaster if your brand was selling the same beauty products wholesale to retailers.
It’s an open source commerce engine built in Node w. TypeScript. The domain is fairly easy to wrap your head around and the architecture and code quality are often praised.