I find this passage from a couple millennia ago most helpful. Other translations may give different nuances. People have struggled to handle death since the first people.
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“Zhuangzi's wife died. When Huizu went to convey his condolences, he found Zhuangzi sitting with his legs sprawled out, pounding on a tub and singing. "You lived with her, she brought up your children and grew old," said Huizu. "It should be enough simply not to weep at her death. But pounding on a tub and singing - this is going too far, isn't it?"
Zhuangzi said, "You're wrong. When she first died, do you think I didn't grieve like anyone else? But I looked back to her beginning and the time before she was born. Not only the time before she was born, but the time before she had a body. Not only the time before she had a body, but the time before she had a spirit. In the midst of the jumble of wonder and mystery a change took place and she had a spirit. Another change and she had a body. Another change and she was born. Now there's been another change and she's dead. It's just like the progression of the four seasons, spring, summer, fall, winter.
"Now she's going to lie down peacefully in a vast room. If I were to follow after her bawling and sobbing, it would show that I don't understand anything about fate. So I stopped.”
He writes about how kids learn on their own if we don't straightjacket them too much and how we're straightjacketing them.
Also Lenore Skenazy's Let Grow: https://letgrow.org, a program to help restore childhood. She was called the worst mom in America after she wrote how she let her 9-year-old take the subway home, embraced the title, and started the free range kid movement.
It could achieve its goal of disrupting Facebook, give users their privacy back, and by releasing the source code, could role back its role in maintaining the code or policing the community.
It could declare victory and move on, leaving its users more satisfied than they are now.
I saw Craig Newmark of Craig's List speak once after the late 90s bubble burst. He said people kept asking him why he didn't take up the many opportunities to make money he could have -- just one small ad on each page could have made hundreds of millions of dollars with hardly any change to the user experience. He calmly pointed out how many of them went bankrupt and had to change their ways. He seemed more than content with a site that delivered what its users wanted.
I'm sure they've made blunders along the way, but as far as I can tell they've remained true to their original ways. Wikipedia says they have a staff of 28.
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“Zhuangzi's wife died. When Huizu went to convey his condolences, he found Zhuangzi sitting with his legs sprawled out, pounding on a tub and singing. "You lived with her, she brought up your children and grew old," said Huizu. "It should be enough simply not to weep at her death. But pounding on a tub and singing - this is going too far, isn't it?"
Zhuangzi said, "You're wrong. When she first died, do you think I didn't grieve like anyone else? But I looked back to her beginning and the time before she was born. Not only the time before she was born, but the time before she had a body. Not only the time before she had a body, but the time before she had a spirit. In the midst of the jumble of wonder and mystery a change took place and she had a spirit. Another change and she had a body. Another change and she was born. Now there's been another change and she's dead. It's just like the progression of the four seasons, spring, summer, fall, winter.
"Now she's going to lie down peacefully in a vast room. If I were to follow after her bawling and sobbing, it would show that I don't understand anything about fate. So I stopped.”