Why would they exclude themselves from the rule if they werent worry about it? Its not like theres no pedophiles in those positions. I wonder who are they going to offer the job of watching the photos of families with kids for this.
Arent they just sharing metrics like ad x was seen y times in b place? If that's the case I think that's a good compromise. Sites that don't sell anything need to make money some way, if all they want to know is if an ad in a certain place about a certain product is working or not, that's fine by me.