I believe this is addressed in the article, and in many of the policies, where they describe the individual receiving these benefits as a `caregiver` not `parent`. What I find interesting is that the conversation seems to be geared solely around parents while others that take care of family in need are not brought into it.
No they are not buying the ad but from the producers perspective advertising is the way to get their product in the consideration set or possibly push someone further down the purchase path.
I believe this is addressed in the article, and in many of the policies, where they describe the individual receiving these benefits as a `caregiver` not `parent`. What I find interesting is that the conversation seems to be geared solely around parents while others that take care of family in need are not brought into it.