Gmail has been pure shit for the past years.
I started because it did not have spam, now I get endless spam on a daily basis like they're trying to kick me out on purpose
They're worth trillions already, but the truth is Apple knows the market will collapse long before they lose their leadership, so they don't really give a fuck. Notice how their most important event ever has been mostly pre-recorded corporate slop for the same phone for the last maybe 10 years?