"Specifically, the company is adding two new features to its product line-up today: iPhone patient payment processing, which allows doctors and staff to process payments using the Square card reader attached to an iPhone or iPod Touch..."
Isn't the whole insurance problem that I'm not the one making the payments, my insurance company is?
Whether it's a buy now is whether you think Facebook will be the thing kids are using in ten years. (My nieces don't know what email is, only Facebook.)