The best way to survive, of course, is to avoid a lightning strike.
Oh, and remember that rubber tires and rubber-soled shoes provide virtually no protection from lightning. In fact, many victims of lightning strikes are farmers in open fields riding tractors with rubber tires.
That's a damn shame. I used to fly with them for next to nothing. Decent airline. Never would consider staying in their crappy hotels though. This will have a major effect on low-cost long-range tourism. Everybody is going to bump their prices up a notch.