Some of us have seen these kinds of fads many, many times.
XML, Corba, Java, Startups, etc, etc.
Pump and dump.
Smart people collect the money from idealists.
Here in Finland, we have a good trial population: Finnish-Swedes.
They are genetically very similar to Finns, but despite being bi-lingual, and wealthier than native population, they are very slightly duller. (1-3 iq points).