I am a founder and also wear the hat of a product manager for my products. JTBD is a pretty common use case for me. I have also brainstormed features, written detailed specs, and done early prototyping. Also used Lovable to convert my thoughts into screens that I can pass on to my engineers.
Recently, I even used Claude to design my entire DB and dummy data to fill it up quickly to test out prototypes.
Exactly. That's a challenge, isn't it? We are taking a few approaches, 1) understanding who your audience is and what their pain points are, 2) What do they care about, 3) What's your expertise, 4) Few of your existing posts help us understand your writing style and tone.
In the end, idea is not to write fluff, but something that resonates directly with your target audience. Give it a try. I will send you an invite shortly.
So, I am one of the users myself. I built it because I needed it. I ran it by few users in my network. We are constantly getting feedback from our early beta users, which are around 200. Not all of them are active.
My main problem is TOFU, which I need to solve for.
Maybe I should give more context on what I am building. It is an AI ghostwriter for LinkedIn content (https://socialhq.me).
I was fed up with human ghostwriters and honestly I didn't have enough time myself to write for LinkedIn consistently. So, I ended up designing this. I ran it with a few founders in my network and they loved it. That's when I decided to make this into an MVP. Now we have our initial set of beta users and we are just now starting to commercialize it.
So, my current ICP are individuals who want to build their brands on LinkedIn. So, its predominantly an individual user product ATM.
Make a great product. -- > this is an iterative process as per me. Unless users come and try it out, you won't know what a great product looks like.
The need is real, and the problem is real. I am one of the users myself. I built it because I felt the need myself. I ran the MVP with 15 others in my network with similar profiles. Quesiton is how to scale beyond that.
Have you seen results with paid experiments at this early stage? One thing we are considering is to do a paid masterclass (low ticket) and run paid ads for that. Bring them in the funnel and get them signed up to use the product.
For persuasion to work effectively, trust is the foundation. If there is no trust, any sort of persuasion will fall flat. For managers, it is about creating psychological safety where people can easily share their ideas, opinions, and disagreements.
Think about it, if your manager asks you something, do you feel comfortable sharing exactly what's on your mind? If not, then whatever your manager says, you will take it without fully embracing it. It goes the same way with your team.
True persuasion comes with an open, honest, and candid dialogue.