I'd like to see less research about how we turn ourselves into optimal work machines and more research about how we reach a maximum vividness of conscious experience.
They aren't going after the people who have realized over-technicalized life is bad for humans. They're going after the kids who grow up in it and will take until their 30s to realize they've had depersonalization disorders their entire lives.
Competition leads to better results for everyone, but helping everyone isn't their goal.
They don't just want to win, they want everyone else to lose even if it means less progress is made overall, because it means they get to be the biggest of the survivors.
They don't want to just satisfy their interests, that want to be the ones who profit the most from satisfying their interest.
It's about getting a bigger share of the pie, and they're fine taking longer to get their slice if they can keep everyone else from having some and take their shares instead.