Almost everyone losing money on this war, few industries profit, but that's a side effect, not the point. The real reason is simple: one guy who is already one of the richest on this planet wants something money can't buy, his name in history books. Everything about Putin's ego
UPDATE: The warheads appear to have been non-explosive, similar to the first strike on Dnipro. However, damage remains possible due to their high-velocity re-entry from space.