Being a for-profit company does not automatically give you a free pass to do anything in the name of profit and claim immunity if your actions harm certain people. Individuals can (and will) expose and condemn for-profits for policies they believe cause them harm in order to attach some semblance of accountability to a corporation that would otherwise completely ignore their interests. This is effectively a way of exerting some form of voting power over the decision-making algorithm of the profit-driven body. And something that might make an entity solely focused on profit reconsider running over the concerns of those affected, precisely because they made taking that route less profitable for it. This is not only perfectly legitimate, it is also one of the most powerful ways for consumers to challenge plutocratic forces.