Why do we still allow drivers to externalize most of the costs associated with cars? There is existing technology to extract co2 from the atmosphere, and the current cost of this should be the free market-based price for co2 emissions.
Many people also did not care about Georgia. So while cultural proximity is certainly a factor, geographical proximity seems to be a significant factor, too.
I don't think Sreberenica is forgotten or was ignored in Europe. The West seems to be slow to wake up -- and Putin got high on his sequence of "successful" wars. I don't want to deny that hypocrisy exists here, but it doesn't justify Putins crimes anywhere.