Missing from this extremely short and underreported article is how badly this played out in Japanese market. The culture they have states that musical instruments, creative tools have some energy and imbued sense of spirit to them. So destroying these elements of culture is really really blunt and gauche to them. The majority of the push back came from Japanese people, and then artists empathizing with their sentiment.
Thought leadership - get into social media, share your opinions (especially the tough ones) that led you to create this. Post 5x a day on many platforms. Take courses in social media and promotion.
Yes, it's hard as an introvert! But once you "break the ice" and turn it into a habit, you will continue to grow.