JP's perspective seems to start from the assumption that people are binary (either entrpreneurial/creative or managerial/administrative).
I believe that people are more complex than this and in every person there is a combination of the two (or more) skillsets. Although I agree that one skillset/personality trait might be more prevalent than the other.
I read(listen) 4-5 books a month without dedicating time to this activity. I almost exclusively listen through Audible during my commute(biking). I've "read" over 100+ books in the past 2 years and I find it very refreshing.
Although, coupled to listening, I highly recommend taking short notes after every listening session to better sediment the content.
This is a great idea with a nice social cause. Also,from a business perspective this is a good niche and large scale.
Aside the mission and the targeted niche, how do you expect/plan to diferentiate in your product offering?