I imagine that is because Microsoft bends the knee and pays fines to Europe every few years and complies with its orders. The Microsoft software/services the USA see's is different to the Microsoft Software/Services the EU sees.
I don't think launching an MVP (which this was) works when there is such a large established monopoly your trying to disrupt. Especially as the MVP offers nothing new?
"In 2022, Google made upward of $30 billion in revenue from the sale of ad space on publishers’ websites. That was six times the digital advertising revenue of all U.S. news publications, combined. In a functioning market, no one would expect the middleman to make more than the content creator."
Do they think the only "publishers" are "us news publications" or just purposely misleading readers?