Obvious, but necessary. The most obvious of ideas are often the hardest to articulate.
Google seems destined to become the world's most valuable corporation[1]. Who wants to be Pepsi?
To compete with Google, copy Google's game plan. Focus on search. Evolve to AI.[2] (An AI is something that can give me a useful answer to my question.) Organize the world's information. Everything else Google does is cover fire.[3]
What I'm really asking is, why can't I name a single pure play search company other than Google?