Divide and conquer?! Twitter could have been IT and somehow did not make it. Now we have many contenders and with Europe witnessing being cut off from American services, many are betting on growing public budgets for infrastructure projects.
I paid for Mastodon(.social) for a while and somehow still think, projects funded by users should be the norm, but web B2C always had a hard stance in EU, pitching for public funds seems to remain "the winner"/most viable option in this space.