It's honestly weird to me how much work they put into their hissy fits. It's not like their bottom line or their stock price would notice it when they would just open up their OS a bit more.
That's why there are efforts to get platform companies to allow putting PWAs into their app stores. I think on Android it's already possible with a thin wrapper and with regulatory pressure it might be necessary for other platforms to enable that as well.
I remember that dumb ad. I think that was the moment when I finally decided to read his books in his original English instead. (It helped that at this time my English got good enough that I could read whole novels complete with puns and obscure references.)