I still havent figured out what the value prop is of Ritual. It seems like rent seeking between co-workers. If my co-worker buys me a burger, I just venmo her.
As an anecdotal counter point, the only thing I've ever bought from Google was a Glass as part of their explorers program. I had to get in contact with their customer support over an issue I was having and was blown away by how above and beyond they went.