What constitutes a “failure”? Netflix is as wide as an ocean and as deep as a puddle, Hulu can’t make a UI to save their lives and may as well be a reality TV/game show app with how little the big three networks put out anymore, and Disney+ lacks adult programming outside of Marvel (and that’s being generous). Apple TV+ is what you go to see at your local art house theatre. It’s different, it’s original, and it has amazing production values—-all at a decent price. Just because it’s not your cup of tea doesn’t make it a “failure on so many levels”.