The term "toxic individualism" doesn't mean that individualism is inherently toxic, like "toxic masculinity" doesn't mean that about masculinity in the general case. These terms mean the over-expression of their worst aspects.
Once a desirable sequence modification is identified through artificial means, what is often done in practice is to simply expose samples of the organism to UV until the desired sequence appears "naturally." The output of this process is not typically considered GMO, at least for regulatory purposes.
The Whanganui river is in fact only the second of three geological features to have been granted personhood in NZ, the others being Te Urewera and Taranaki Mounga (mountain).