No matter what kind of business you’re in, it’s wise to diversify your sources of revenue. YT’s ad-focused monetization model disservices a variety of creators for a variety of reasons, many of which are mentioned in this NYTimes article.
Fan patronage in the likes of what Vidme (disclaimer: I’m a co-founder) and Patreon are offering help creators diversify their revenue streams and make content for their fans, rather than to please advertisers.
Google and Facebook aren’t well incentivized to offer this kind of model on platform because they can make considerably more money allocating resources towards optimizing ad revenue. Hunter Walk, an ex YT employee turned investor, writes about this in this blog post: https://hunterwalk.com/2017/03/26/why-were-paying-for-conten...
Fan patronage in the likes of what Vidme (disclaimer: I’m a co-founder) and Patreon are offering help creators diversify their revenue streams and make content for their fans, rather than to please advertisers.
Google and Facebook aren’t well incentivized to offer this kind of model on platform because they can make considerably more money allocating resources towards optimizing ad revenue. Hunter Walk, an ex YT employee turned investor, writes about this in this blog post: https://hunterwalk.com/2017/03/26/why-were-paying-for-conten...