By posting this you're practically caving to the mass media. In the long term, it's best for everybody that you ignore them. Never pay the ransom or they will become more powerful.
And another one bites the dust, increasing the monoculture of the web. Let's also not forget Firefox is going to enable DoH by default too, sending all our DNS queries to CloudFlare.
I don't know, I just think people should be much more concerned about this.