Apple's Growing Bet on Hardware(aboveavalon.com)
aboveavalon.com
Apple's Growing Bet on Hardware
https://www.aboveavalon.com/notes/2017/12/20/apples-growing-bet-on-hardware
8 comments
Apple isn’t a hardware company?
I know... it's pretty hard to continue reading when the first statement is obviously false.
Apple as hardware company is common sense among HN crowd :D
Well most of the software is free, you tell me. :)
Normally there is a lot of doubt surrounding whether Chinese manufacturer can be trusted with the IP/design etc. Any insights on how Apple is able to ensure this for so many years?
Apple has always been a hardware company.
As this commoditization happens over time, hardware also seems to reach a point of just being good enough. You can see this today with people deciding that their iPhone 6 is good enough and they don't need an iPhone X.
Apple obviously realizes this and is trying to diversify its revenue with increased growth in its services area, but a lot of those services are directly tied to its iPhone. If people buy fewer new iPhones that is bad for Apple, and if people buy a cheaper competitors' phone that is doubly bad for Apple because it doesn't get services revenue from that person either.