I think Richard Dawkins answered it in the most profound way in his book "The Blind Watchmaker". I don't want to do it unjust by explaining it here with my broken English.
Perhaps I wasn't clear enough or didn't interduce myself well, so let me try to fix it. I'm a secular Jew by birth. I was born and raised in Israel. I looked at this project more like a child phone that parents will buy for their kids to be safe and able to call for help if needed, but still protect them from unwanted exposure to an inappropriate Internet content without the required parental guidance. I didn't try to change anyone's way of living. Anyone who knows any orthodox community (there are plenty with many differences, Amish for instance) knows how rigid and inflexible they tend to be regarding technology. In my opinion, this tiny and silly project was just going to help them without compromising their values, something they will not do anyway. It was the time were feature phones and smart phones still existed next to each other, and our customers might have been the few people in the world that were upset from the fact that a device that used to be able to only make phone calls can now be used to browse the Internet. If you want to learn more about the project, I've presented everything back at RECon 2014 https://youtu.be/AMkD75tPRDI