Interesting, I've been seeing the same spam for Norwegian searches, but with the domain nem-multiservice dot dk, or nem-varmepumper dot dk - presumably another legitimate business' domain that expired and was grabbed by the scammers. Visiting those domains show the same graphic as shown in the article.
Almost any search in Norwegian will have obvious scam sites like these in the top 10 results.
Other domains part of the same scam that show up in my results today: mariesofie dot dk, bvosvejsogmontage dot dk