It would be even more popular if the new generations were more tech savvy. Kids growing up with iphones do not have computers and a huge percentage that do, doesn't know how to use torrents, vpn, proxys etc.
Same as restarting a server. It is something that should be running all the time so turning it off points to something not working, and asking for a valid reason makes sense.
I was born socialist country and since state owned everything, they would keep a factory afloat just so it keeps people employed even if it operates on losses. That is not sustainable. Sooner or later it had to collapse. We don't have classic peasants anymore because society recognized that keeping them in business we had to compromise too much in other areas of society. At some point the mentioned delivery guy and girl with bakery will be in the same situation and this is just prolonging the inevitable.