I believe the theory is that by posting prices online hospitals will become generally regarded as being "expensive" or "inexpensive", which in turn could drive prices down.
>> They said they might look at selling when the value of all the Bitcoin in circulation approaches the value of all gold in the world — some $7 trillion or $8 trillion compared with the $310 billion value of all Bitcoin on Tuesday — given that they think Bitcoin is set to replace gold as a rare commodity. But then Tyler Winklevoss questioned even that, pointing out the ways that he believes Bitcoin is better than gold.
I found this to be the most fascinating part of the article.
Branding suggestion: I would change the name/logo. Not to be PC, but because the name/logo gave me an immediate cringe and I would have a hard time telling my friends about this service by name. I know it's unintentional by you. Please take a look at the 2nd definition: http://www.dictionary.com/browse/coon
"Trump just fired the man leading a counterintelligence investigation into his campaign, on the same day that the Senate Intelligence commitee requested financial documents relating to Trump's business dealings from the treasury department that handles money laundering." -Comment from reddit that sums up how strange this is.
(I'm not arguing for or against, because your question is to explain the logic to you)
I believe the logic comes down to the highest constitution you bind yourself to.
By birth we are bound to our country of birth's constitution and once we become an adult we have the ability to renounce that constitution and apply to be bound by another countries constitution.