The day after the invasion, I was flabbergasted by how much people don’t give a sht. My Twitter feed was (and still is) people announcing their new ventures, doing their usual marketing, posting their vacay pics etc. Social media destroyed humanity. I deleted my Reddit after 14 years after I saw pics of burned bodies from Ukraine on a random SFW sub with folks making fun of people dying. Fuk this war and all who think it’s not their business.
Because Twitter is ignorant of any sign of market opportunity. They had a massive mobile user base, and then they burried the DM functionality deep in the app (this was years ago). Twitter could have become the biggest messaging app before messaging apps were even cool.