promotes honesty, fairness and respect between companies and customers.
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For companies - Honesty means that the price a company displays should be the price its customers pay — no tricks. Customers have the right to know what’s included — and not included — when an offer is initially made.
... (under 'Our causes')
Killing junk fees. Whether it’s a mysterious “access” fee on your cell phone bill or a “convenience” fee on your ticket, we stand opposed to meaningless junk fees that line the pockets of companies.