Ugh, such a good read as we enter an era where we kind of have to build interactions from first principals or else we'll be stuck with a clunky search bar and lackluster AI adoption.
Perhaps Nielsen's practices will enjoy a resurgence as it's easier to make personal sites for all sorts of different, non-commercial entities and happenings.
We run a search and chat company and felt particularly compelled to send a demo to a customer using a competitor's API. The search was so poor and slow, we saw it as an easy lay up.
Our mistake was posting it all over X and LinkedIn. We got hit with a cease and desist so fast.
Totally. This isn’t just an AI issue, it’s a reflection of a larger shift where speed and cost-efficiency matter more than accuracy or intent. AI just amplifies the effects. When every step of the process is driven by “good enough,” you end up with work that no one really stands behind beyond a seed round.
Perhaps Nielsen's practices will enjoy a resurgence as it's easier to make personal sites for all sorts of different, non-commercial entities and happenings.