I’m sure that opinions vary widely on this, but I follow people and not companies.
With platforms like substack, X, and LinkedIn it seems easier than ever for an independent journalist to cultivate an audience.
As long as they create quality content, I’m more than happy to subscribe to whatever platform they choose to use.
True quality (especially once you get into the niches) is extremely valuable/interesting and to paraphrase Van Gogh, wheat is wheat, even if townsfolk see it as grass at first.
We actually ran this train of thought with our startup right now. The problem? Not everybody knows what questions to ask. For non-power users it’s usually better to present digestible information and create docs that answer questions they didn’t even know they had.
Nothing outrageous, but it’s an interesting shift of perspective.