from what i see people want to boast about using it as it makes them seem like early AI adopters, and they find random use cases for the product, rather than the other way round
why should ars technica have to publish grovelling apologies to satisfy their readers. it's not a tabloid.
and as it's obviously a HR issue both parties are restricted to what they can say, if they want to provide more details on their personal feeds and people are interested they can find out respectively.