"No evidence is presented that women are the more valuable market, just that on average they spend more time online and using their devices."
Perhaps that's because the evidence has already been stated clearly?
Here are the stats:
"Women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.
Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics.
BUT 91% of women say that advertisers don’t understand them."
(Regardless of what you think of Tony Robbins personally, this is an excellent video. I love how he breaks down exactly how much money it would take to really solve our financial issues.)
In the US, that would be mypoints.com -- or airlines, hotels, etc. have sites that allow you to earn miles when you shop through them. (American Airlines' is called https://www.aadvantageeshopping.com/ -- a truly horrible URL, but I have gotten many miles posted to my account from that site.) Mypoints gives you lower payouts but you can redeem them for all kinds of gift cards, etc. AA, et.al., give you higher payouts but of course they are in harder-to-redeem airline miles.
As far as I know, though, Amazon doesn't participate in any of these, as they don't like "middlemen" dealing with their affiliate program. Wonder if refer.ly will have similar issues down the road with Amazon.
This brings up an interesting point. Are there jobs where a degree from a "top-tier university" is more highly-valued?
Being an entrepreneur--even a successful one!--doesn't necessarily require a college degree. But are there jobs (perhaps this one?) where college classes are useful enough to warrant this bullet point in the job description?
I'm not sure--I wasn't a stats/math major. But I'd be interested in hearing some informed opinions on this matter.