Back in the day there was demand due to popularity.. in 2025, people are on various social media sites. I hardly read blogs myself, especially ever since X allowed paying customers to write long posts.
Even if you wanted to go back to blogging, you'd have to do it on substack, medium or some such platform with social built in.
My money is blogging being mostly for SEO. I don't know who's on the other end of the clicks, but they aren't reading for readings sake..