The addressable market for Mint is people that want to track their budget. They maxed out. Their only revenue model is giving you leads for credit cards based on broad categories.
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With a little more data it would be amazing. Just forward your Gmail to it and it would line up all your receipts with all your credit card purchases. Now its revenue model is Honey and giving you targeted adds for competitors to specific SKUs it knows you are buying.
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Who would be dumb enough to give all their emails to this type of company? I don't know, but there are piles of people that give out their bank passwords to "validate their accounts" with Plaid. So maybe it is not too low.
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With a little more data it would be amazing. Just forward your Gmail to it and it would line up all your receipts with all your credit card purchases. Now its revenue model is Honey and giving you targeted adds for competitors to specific SKUs it knows you are buying.
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Who would be dumb enough to give all their emails to this type of company? I don't know, but there are piles of people that give out their bank passwords to "validate their accounts" with Plaid. So maybe it is not too low.