They were calling for partners to build modules and announcing that they had multiple partners already. I think that's a valid enough reason to talk about it.
There are enough leaked press stories on secret projects they are working on but not announcing until they have gone the distance.
They didn't just talk about it. They called for partners to build the modules and had multiple partners already. If this was a lie from the start, it would've been easier to not go through the trouble.
There are enough leaked press stories on secret projects they are working on but not announcing until they have gone the distance.