> Some of the prior employees enjoyed playing with advanced language features and writing libraries for the most general possible case even when that made it hard to understand how they were used for the 2 actual cases we needed to handle. Akka, Cats, and Shapeless were all over the place.
I was under the impression that marketing costs fall under a cost of revenue column and goodwill is just a BS account item to account for differences in money spent and 'market value' during m&a.