It's not only about stats/data, but also the user experience. Many web pages have many more ads, videos, gifs, and clutter than they did before. There's also more spam and more low-quality content. That makes finding the info that you want harder than before. I've noticed this especially when searching for cooking recipes online.
I don't have a good answer here, but I believe it may be instructive to consider externalities (https://en.wikipedia.org/wiki/Externality). For instance, think carefully about how they may apply here.