Disagree here. The sendgrid, mailchimp, postmark of the world are in the business of sending emails. They have their dedicated IPs and handle deliverability, anti spam, and whatnot with email providers like Gmail.
SES is an email sending infrastructure tool. That's not the same.
IMO equating SES with an email company is like saying home depot is a contractor because they sell hammers and lumber. It gives you the tools to be able to build stuff but it's not the same as a construction company.
Interesting tool indeed. You made a good point about RudderStack and synergies there. I'm curious to see how hightouch is going to diffentiate from something like RudderStack, which has a boatload of reverse ETL functionality of its own. I mean event stream data and moving data from your warehouse back out to tools is pretty their mantra
Yeah, when twilio acquired segment I told my clients (I'm a consultant) that this is not likely to improve the core data infrastructure product. The deeper integration with twilio makes of course sense for twilio, but not for customers that need/want a reliable data pipeline / data broker. You can see that Ina few ways:
2019 segment launched their custom functions, a logical and useful extension to ingesting data into segment and moving event data to destinations not supported by segment. It was great.
Fast forward to now, two years later and what's the new cool segment feature? A IMO lackluster extension to personas called journeys (or recursive personas / personas with extra steps as I call it). This isn't part of product that ensures smooth movement of data, its an addon to a marketing tool... Well... All clients I work with already have marketing tools...
As a segment user this conference was a massive waste of time. If you're a deep twilio customer I'm sure it was a great conference along the lines of "here's cool new twilio stuff, which btw you might want to run through segment"
Interesting read. I'd recommend rudder over segment in a lot of cases. Even for the plug and play use case you mentioned, they can do that very well too these days... At a fraction of the cost.
Congratulations folks, well deserved. Can't wait to see where you'll take it! DBT integration? Airflow integration? We'll see I suppose I but a data nerd can dream, eh?
SES is an email sending infrastructure tool. That's not the same.
IMO equating SES with an email company is like saying home depot is a contractor because they sell hammers and lumber. It gives you the tools to be able to build stuff but it's not the same as a construction company.