As a consumer, there are a lot of things a company can fail at and still get me to give them another try by saying, "We fixed it, you totally won't get burned this time." Chipotle and salmonella outbreaks being one example.
It's a much harder sell when the product in question is an aircraft. If Chipotle is wrong, I get food poisoning. If Boeing is wrong, I get to learn what it feels like to be in a plane falling out of the sky.
Killing off the 737 Max seems awfully expensive.
For a more traditional business, I would guess that the failed product would be fixed, renamed, and then released as something brand new. I'm not sure if that's possible in the aerospace industry, but I'm curious to see what Boeing does here.
It's a much harder sell when the product in question is an aircraft. If Chipotle is wrong, I get food poisoning. If Boeing is wrong, I get to learn what it feels like to be in a plane falling out of the sky.
Killing off the 737 Max seems awfully expensive.
For a more traditional business, I would guess that the failed product would be fixed, renamed, and then released as something brand new. I'm not sure if that's possible in the aerospace industry, but I'm curious to see what Boeing does here.