Just for some further context. Plough is a publication of the Bruderhof community which is Christian but in a much more radical sense than mainstream Christianity (no private property, radical non-violence, etc.).
I've visited their community in upstate NY and really enjoyed it.
I have to imagine iBeacons could be more about the iwatch than the iPhone. I don't want to take my phone out of my pocket all the time to check for new notifications. I would glance at my watch.
Although their pricing is a bit high I feel there is clear trend supporting higher price for convenience.
This is the same trail that Stripe blazed. For a little bit of work I could get my own merchant account setup with much lower processing rates but the ease of integration and time savings is worth the cost.
I don't see Lob being that useful for people already doing printing. But I do see it offering a simplicity that will enable a whole new set of business to use printing in creative ways (ours included). Again, somewhat similar to Stripe.
I've visited their community in upstate NY and really enjoyed it.