I will never understand how these huge companies are so bad at branding. Why not call it Geminibook? If you want the emphasis to be their AI solution... sigh.
Great take. I think the only way forward for Figma will be the good old "let's cannibalise our own product" playbook. They are actually in prime position (with one of the best brands and distributions out there) to create an AI design product that dominates the market.