it is all fashion, things come into fashion then they go out.
then they come back in.
there was an old Mad magazine that had this with cars:
1. first the cars were all chrome with a little bit of glass
2. then the glass got bigger and bigger
3. eventually the cars were all glass with a little bit of chrome
4. then a 'futuristic' car came along that was all chrome with only a little bit of glass
our thought on this would be mainly for people to check outsourced work is not way out of line.
in a 30-60 minute review you can't get too deep, but you can give a general opinion of the overall quality of the code and whether or not the developers are way out of line.
it might be more a sanity check for non-tech website owners.
as a side point, there should be a point where you can comment that "things look good", but i agree the designer should have to comment on why they look good..
really appreciate the feedback, and i agree.. the feedback needs to skew towards "useful things you can do to improve your site, preferably the easiest things to do"
TBH: they were the first two reviews we got done and that is what the designers came up with.. we wanted to soft launch and improve rather than wait for the 'perfect sample'
we've since run about 10 more (actually getting a bunch of websites to review from HN) and the reviews are getting better so we'll be replacing those samples soon...
one thing that we've seen from these reviews is that there are some great projects out there that need website help - sometimes i think people lose site of the fact that even a small startup can look as big as Apple if they have a decent website.
(also note i'm a dev not designer - we started this idea because i've needed it countless times on projects i've been working on)
One big farm in Australia is Anna Creek Station at 2.4 million hectares
Total UK farm land is 9 million hectares.