The UK CEO presented some of their different data capabilities at the agency where I used to work: they were encouraging advertisers to use this data to soundtrack ads.
The different 'shazam'd songs were also connected to locations and user demographics so if you wanted a track that was going to be big in a specific community you could get a good guess.
The different 'shazam'd songs were also connected to locations and user demographics so if you wanted a track that was going to be big in a specific community you could get a good guess.