I think the effects of "fake" journalism would be mitigated somewhat if we didn't have laws against slander, libel, and false advertising.
The media-consuming public in the United States still believes that "if it is in print, it must be true" - they haven't been inoculated against falsehood like they would have been otherwise. Presumably, if there were no expectations of truth in print/media to be enforced by some magical (and actually sort-of non existent) federal authority, media outside the "trusted" sources would be automatically suspect unless reviewed by some other trusted third party.
I've started seeing "buy here pay here" auto dealerships use "Uber-ready" as a marketing message on their most expensive cars (and subsequently most insane leasing arrangements).
It's a smart selling point, because you're overcoming peoples' general aversion to spending $$$ on luxuries for themselves by allowing them to justify the nice-car purchase as a business investment. Sure man, you really NEED that F150 to ferry drunk kids around a five block radius from Duke.
Great examples. The biggest benefit of "smart home" technology is the commercial sector, anyway. A large office building or school campus uses many times more electricity than residential counterparts, and they have the P&L incentive to cut costs wherever possible (such as through smart metering and devices that communicate with one another to maximize efficiency).
I hope that advances made in security for these commercial systems (by necessity) trickles down into the residential space, sort of like how "dumb" construction techniques, high-efficiency window glazing, etc., have all made their way into the residential sector over time.
Any multinational is working on mitigation right now (including my own company) since GDPR compliance is based on having customers in affected regions, not being located/headquartered in those regions.
This is a "fluff piece" blog post that doesn't really describe the (actually pretty well designed) product. It looks like someone decided that they needed to "do some marketing" on the blog, but was challenged to be as generic as possible so as to not make any specific claims. As a marketer looking for a plug-in invoice system, it's a little odd that every vendor wants to "educate" me on basic marketing concepts like "branding" that presumably I'm already an expert in.
"It’s worth to consider to create one template with the same graphic to use for various messages to recognise your communications."
There are some pretty big translation issues too. In the more technical blog posts or the feature updates, the language issues aren't as obvious as a post like this. If you're trying to break into publishing, you have to be a great writer AND have a great product, it's not necessarily a great way to market a small developer-friendly project.
Thanks for mentioning this camera; it's a huge step up from the system that my company has (hardwired) in conference rooms, and I'll look into purchasing one to trial.
If someone searches "Walmart near me" or "Walmart sales" or something like that, they're as brand-aware as you can possibly make them. If you're worried that a competitor might distract them somewhere between their deliberate branded search and clicking on your #1 organic search result, you need to de-commodify your frigging product line.
Plus, you have marketing agencies that spend the majority of their clients' ad budgets on branded keywords.
Of course your ad campaign seems effective when you're displaying ads to people specifically searching for your company name. At some point, agency cannibalization of their client organic results crosses from inefficiency to straight up fraud.
I sort of agree? I think it's important that people take data privacy and security seriously. I don't think someone, however, needs a nuanced understanding of what constitutes legitimate interest for data processing, or needs to have an attorney from every country or region they do business in on standby.
The issue is that vendors (CRM, marketing automation, etc.) are trying to offload too much of the risk and accountability to their own end users, which leaves startups piecing together tech stacks that are sometimes not even legally compliant in their default settings. Not OK.
And now, if you're marketing or selling to people in the European Union, you're expected to have a deep understanding of data privacy law to negotiate GDPR, ePrivacy, and a host of other (often contradictory) regulations.
The media-consuming public in the United States still believes that "if it is in print, it must be true" - they haven't been inoculated against falsehood like they would have been otherwise. Presumably, if there were no expectations of truth in print/media to be enforced by some magical (and actually sort-of non existent) federal authority, media outside the "trusted" sources would be automatically suspect unless reviewed by some other trusted third party.