The timing (after 5pm ET on a Friday) is telling. Build a KYC module over the weekend and we’ll be back on Fable after uploading our ID Monday morning.
Early audience response suggested the message struggled to land. According to an iSpot survey of 500 viewers, the ad’s likeability score placed it in the bottom 3% compared with Super Bowl ads over the past five years. Its top-two-box purchase intent scored 24% below Super Bowl norms and 19% below ads in its category that aired over the last 90 days. Viewers most commonly described their reaction as “WTF,” signaling confusion around both the message and the execution.
"Many students are resisting the idea of in-person screenings altogether. Given the ease of streaming assignments from their dorm rooms, they see gathering in a campus theater as an imposition."
Students telegraphing to the film world that a coming generation of consumers simply won't be going to the theatre. The article is framed as a tragedy about the students, but it's actually a tragedy about the professors and institution of moviegoing.
Apple has tremendous incentive to make the watch fully independent: once that happens, it's not hard to imagine fully independent glasses are far behind.
I made the same jump. Can't understate the value of "it just felt better" -- everybody who uses Slack in our organization has the same reaction, and it's dramatically increased desire to use the application. And, of course, buy-in is half the battle with getting these products to achieve their goal.