Oh, I'd say the calculus here is trivial to comprehend.
Apple's external keyboards are high-priced accessories, and are trivially attached to laptops. As with dongles, this is one more nickel to nickel-and-dime you with.
If, perhaps, your idea is to resell your laptop, well then you should buy a keyboard, because gee, that will help keep it in good condition. Meanwhile, Apple doesn't really care about the resale value of your device, and would prefer that it have none.
Proof of that can be noticed, if you took a minute to consider that the battery is epoxied to the unibody shell. RAM and SSD sticks are soldered to the motherboard, and of course, dongles for everything.
The battery, though is the worst of it. That chemical expiration date is inexorable, and well, there's no better way to ensure that you keep buying Apple products from Apple, brand new. So, mean time between failure for these keyboards? Who cares? Won't you be buying according to their upgrade treadmill anyway?
The thing is, I don't find the same seething contempt that Facebook manages to evoke, when I use Google products. Google's stuff is legit, when push comes to shove.
Really it's that they are such a potent organization, capturing so much raw situational awareness that by way of monoculture alone, this represents an existential hazard of sorts. Even if they can dodge the monopoly bullet on paper, a rose by any other name...
By turns, comparing Google's products to what Facebook simply is, isn't even a contest. Facebook is this deformed abomination afflicting the internet in the worst ways possible.
Facebook is like thalidomide for ideas and cognitive capacity. When I browse content on Facebook, not only is there some sort of stifling claustrophobia to it all, but it's like the compromises made to present it within that awful, awful user interface seem to dim the wattage on even the most amazing things. The way people succumb to such a manipulative reality distortion field is truly disappointing.
The reason to fight Google is much more subtle than the reason to fight Facebook. At least with Google, they're producing things that work, things that don't deceptively hobble practical utility in confounding ways. Facebook is this underwhelming quicksand of unredeeming zombification.